There's something worth naming
Why is it so hard for SME owners to understand their company's finances?



Naia learns how your business works and tells you what's happening with your money today, in plain words, so you can decide and move forward. Not at month's end. Not in accounting jargon. Now.
Naia chats with you on WhatsApp in Spanish. The site, the numbers and the team are here in English.
Good morning 👋 Two things before you start.
Heads up: Ferretería El Tornillo's invoice, $1,200,000, is 5 days overdue. Worth messaging them today.
And yesterday you sold $2,300,000. Your best Tuesday this month 👏
So how am I doing this month?
Looking good 👍 You're at $12,400,000 in income and $8,200,000 in expenses.
Your profit is at $4,200,000 · up 18% vs last month.
There's something worth naming

Your business data lives in banks, invoicing tools, platforms and Excel sheets that don't talk to each other.

The tools are built for accountants and speak a complicated language, so many SME owners end up without a clear picture of their business.

It brings all your financial information into one place and explains it in simple words.

Naia fits how you already handle money: accounts, transactions, invoices. And from day one, it tells you what's going on.
YouOpen Naia and see how the month is going on a single screen: what you sold, what you spent, what you're owed and what you owe.
Naia noticesIt tells you, with a traffic light, whether your cash covers the month's expenses, and where most of your money is going.

For SMEs across Latin America, and for Latino-owned businesses in the U.S. Any sector that moves money: restaurants, retail, services, manufacturing and independent professionals. If your business takes in and spends, Naia works for you.

“I don't know if Sunday was good or bad until I count the register on Monday."
With Naia you see the day's sales before you close.

“I don't know what it costs me to make one unit"
Naia separates direct costs from overhead, without you having to set it up.

“My accountant calls me at the end of the year with bad news."
With Naia you see your profit monthly, not yearly.

“My money keeps disappearing and I don't know on what"
With Naia you see where it's going, by category, live

“I mix business and personal"
Naia keeps the business in its own view, from day one.

Testimonials translated from Spanish.
You start for free. Paid plans start at COP $89,000 / month. No contract. No lock-in. Cancel whenever you want.
We built Naia for you. For the nights not knowing if there's enough for payroll. For waiting on the accounting close to react when it's already late. For asking one person how much is in the bank, another who owes you, and never having the full picture.
For selling more without knowing why. We know that uncertainty because we've lived it.
That's why we made Naia: so you have everything clear, in real time and in one place, whether you're coming out of a scare or looking for the next leap. A right hand that helps you decide and grow, calmly and not out of fear.

Building tools so companies understand their business better and make decisions with confidence.

Building tools so companies understand their business better and make decisions with confidence.

Building tools so companies understand their business better and make decisions with confidence.

No. Naia speaks in plain words, not accounting jargon. Just tell it what happened and it takes care of classifying and organizing.
No. Naia gives you daily visibility into your business. The accountant is still the accountant: you need them for filings and tax compliance. Naia makes those conversations with your accountant more productive.
Yes. All information is stored encrypted on cloud servers with enterprise security standards. We don't share data with third parties.
Yes. No contract, no minimum term. Cancel from your account at any time and you won't be charged again.
Naia works for restaurants, shops, services, manufacturing, freelancers and any SME that handles income and expenses. If your business moves money, Naia works for you.
Under 2 minutes. Add Naia on WhatsApp, answer 3 questions about your business and you're set. Start logging transactions right away.