Naia logo
Blurred green grass lit by warm sunlight

The financial right hand of your business.

Naia learns how your business works and tells you what's happening with your money today, in plain words, so you can decide and move forward. Not at month's end. Not in accounting jargon. Now.

Naia chats with you on WhatsApp in Spanish. The site, the numbers and the team are here in English.

Naiaonline · keeps you posted
  • Today
  • Naia lets you know when something needs attention. And you can ask it anything.
  • Naia:

    Good morning 👋 Two things before you start.9:41

  • Naia:

    Heads up: Ferretería El Tornillo's invoice, $1,200,000, is 5 days overdue. Worth messaging them today.9:41

  • Naia:

    And yesterday you sold $2,300,000. Your best Tuesday this month 👏9:41

  • You:

    So how am I doing this month?9:42

  • Naia:

    Looking good 👍 You're at $12,400,000 in income and $8,200,000 in expenses.9:42

  • Naia:

    Your profit is at $4,200,000 · up 18% vs last month.9:42

There's something worth naming

Why is it so hard for SME owners to understand their company's finances?

Business owner sitting in his living room, stressed, looking at a coffee table covered in messy invoices, notebooks and a calculator.

The information is scattered

Your business data lives in banks, invoicing tools, platforms and Excel sheets that don't talk to each other.

Woman entrepreneur resting her head on her hand, visibly tired, going over her business's books at night.

Understanding it shouldn't be this hard

The tools are built for accountants and speak a complicated language, so many SME owners end up without a clear picture of their business.

Top-down view of a woman organizing her business's invoices and expenses on a wooden table with her computer and a coffee.

Naia connects and translates

It brings all your financial information into one place and explains it in simple words.

Two business partners reviewing their Colombian SME's profit on a laptop from a sunny terrace.

How it works

Naia fits how you already handle money: accounts, transactions, invoices. And from day one, it tells you what's going on.

Your business at a glance

YouOpen Naia and see how the month is going on a single screen: what you sold, what you spent, what you're owed and what you owe.

Naia noticesIt tells you, with a traffic light, whether your cash covers the month's expenses, and where most of your money is going.

Naia's Dashboard with the cash traffic light, invoices receivable and payable, this week's cash status, the month's income, expenses and profit, and the income goal
Naia icon, sky blue

What kind of company is Naia for?

For SMEs across Latin America, and for Latino-owned businesses in the U.S. Any sector that moves money: restaurants, retail, services, manufacturing and independent professionals. If your business takes in and spends, Naia works for you.

  • Typical Colombian dish with meat, beans and arepa on a sunlit wooden table, representing running a local restaurant

    Restaurants

    “I don't know if Sunday was good or bad until I count the register on Monday."

    With Naia you see the day's sales before you close.

  • Older man working intently at a sewing machine inside a textile workshop, representing Colombian manufacturing.

    Manufacturing

    “I don't know what it costs me to make one unit"

    Naia separates direct costs from overhead, without you having to set it up.

  • Two men smiling and shaking hands to close a deal in a bright, contemporary office.

    Professional services

    “My accountant calls me at the end of the year with bad news."

    With Naia you see your profit monthly, not yearly.

  • Young business owner sitting confidently in her clothing brand's shop, with racks of t-shirts in the background.

    Retail and shops

    “My money keeps disappearing and I don't know on what"

    With Naia you see where it's going, by category, live

  • Focused freelance woman working on her laptop from a warm home decorated with plants.

    Freelancers and independents

    “I mix business and personal"

    Naia keeps the business in its own view, from day one.

Woman seen from behind working on her laptop from a balcony overlooking a traditional Colombian mountain landscape.Naia icon

What do companies already using Naia say?

"The platform has let us log every movement in the company quickly, keep control over project profitability and outstanding invoices from customers and suppliers, and make strategic decisions in the operation. It has brought a lot of order to the whole finance area."

CopernicoCompany

"It's a practical, efficient tool that makes my work easier, gives me peace of mind and improves my productivity"

CigarraCompany

"Naia helps me keep the information always at hand and has made me aware of how money moves in the company. It gives me incredible peace of mind to always know how much has come in and gone out without having to do the math myself."

Grood academiaCompany

"Meetings that used to take 2 hours now take 15 minutes. Everything is up to date, everything is always clear. And if there's a question, Naia always gives us a good answer."

ViuzCompany

Testimonials translated from Spanish.

How much does Naia cost?

You start for free. Paid plans start at COP $89,000 / month. No contract. No lock-in. Cancel whenever you want.

  • Grow

    For companies that want to get organized and grow.

    COP $89,000

    / month
    Start for free
    • Users (Admin/Editor/Viewer)2
    • DashboardIncluded
    • TransactionsUnlimited
    • Active projects1
    • GoalsNot included
    • TreasuryIncluded
    • Invoices per month25
    • Active contracts5
    • Accounts (cash and bank)2
    • Loans1
    • CategoriesUnlimited
    • Contacts (third parties)Unlimited
    • Currencies enabled1
    • WhatsApp — messages/month30
    • Ask Naia — queries/month30
  • Most popular

    Scale

    For growing teams that need full control.

    COP $149,000

    / month
    Start for free
    • Users (Admin/Editor/Viewer)5
    • DashboardIncluded
    • TransactionsUnlimited
    • Active projects10
    • GoalsIncluded
    • TreasuryIncluded
    • Invoices per month250
    • Active contracts15
    • Accounts (cash and bank)5
    • Loans5
    • CategoriesUnlimited
    • Contacts (third parties)Unlimited
    • Currencies enabled1
    • WhatsApp — messages/month250
    • Ask Naia — queries/month250
  • Scale PRO

    For complex operations with integrations.

    COP $249,000

    / month
    Talk to the team
    • Users (Admin/Editor/Viewer)Unlimited
    • DashboardIncluded
    • TransactionsUnlimited
    • Active projectsUnlimited
    • GoalsIncluded
    • TreasuryIncluded
    • Invoices per monthUnlimited
    • Active contractsUnlimited
    • Accounts (cash and bank)Unlimited
    • LoansUnlimited
    • CategoriesUnlimited
    • Contacts (third parties)Unlimited
    • Currencies enabledUnlimited
    • WhatsApp — messages/monthUnlimited
    • Ask Naia — queries/monthUnlimited

Who makes Naia

  • Julián Gomez, CEO of Naia

    CEO

    Julián Gomez

  • Santiago Ospina, CTO of Naia

    CTO

    Santiago Ospina

  • Mateo Ortega, CRO of Naia

    CRO

    Mateo Ortega

Young, smiling woman looking at her phone in a warm, modern office. Represents how easy it is to manage a company's finances in real time from the phone or WhatsApp.Naia icon

Questions you ask before trying Naia.

Do I need to know accounting to use Naia?

No. Naia speaks in plain words, not accounting jargon. Just tell it what happened and it takes care of classifying and organizing.

Does Naia replace my accountant?

No. Naia gives you daily visibility into your business. The accountant is still the accountant: you need them for filings and tax compliance. Naia makes those conversations with your accountant more productive.

Is my data safe?

Yes. All information is stored encrypted on cloud servers with enterprise security standards. We don't share data with third parties.

Can I cancel whenever I want?

Yes. No contract, no minimum term. Cancel from your account at any time and you won't be charged again.

Does it work for any kind of business?

Naia works for restaurants, shops, services, manufacturing, freelancers and any SME that handles income and expenses. If your business moves money, Naia works for you.

What's the onboarding like?

Under 2 minutes. Add Naia on WhatsApp, answer 3 questions about your business and you're set. Start logging transactions right away.